HotelREZ Management Team
HotelREZ is a privately owned hotel representation company and is directly managed by its Executive Directors. The Management Team have decades of travel industry experience. Find out more about each Director and their area of responsibility below.
The Team
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Mark Lewis
Managing Director
After graduating from Cardiff University with a degree in Business Studies, Mark began his career with the specialist tour operator 'Aspro Holidays' based in Cyprus before progressing to senior regional management with Manos Holidays and Travel Systems operating out of London and Athens as part of the My Travel Group. Responsibilities included overseas operational management, hotel contracting, product development and later management of both the Customer Relations and Health and Safety functions. Mark proceeded to join Utell International and Pegasus Solutions, where he led the Global Sales Operations covering the regions of EMEA and ASPAC.
In 2004 Mark left Pegasus Solutions to form HotelREZ Limited, as he believed the market needed a specialist representation company which could tailor its services to the needs of its individual members.
Today, HotelREZ is recognised as a global hotel representation and distribution company having successfully taken market share and grown its portfolio extensively to over 1000 members since its inception.
Mark has significant international experience, having worked and lived in a variety of countries including Greece, Cyprus, Turkey, India, and the United States.
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Brenda Collin
Executive Director - Business DevelopmentAfter graduating from Galway and Mayo Institute of Technology (GMIT) in Ireland, with a degree in Hotel and Catering, Brenda started her career in the hospitality industry at Hilton Hotels, where she worked for 8 years and progressed to management level, before transferring into Regional Sales for the London Team.
Following this, Brenda joined Utell International where she carried out various roles over five years. Starting by heading up the Account Management team as Account Director of UK, Middle East and Africa, with responsibility for the revenue and performance of thousands of hotels, before moving to the position of Development Director for The Middle East and established a formidable client base in that region. Finally , Brenda sold Technology Services under Pegasus Solutions team before leaving in 2004 to set up HotelREZ with Mark Lewis and Fulvia Gaiazzi.
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Daniel Simmons
Executive Director - Hotel ServicesAfter graduating from the University of Surrey with a first degree in International Hotel and Catering Management and a Master's Degree in Hospitality Marketing, Daniel started his hospitality career with Hilton International joining at junior level and progressing to Sales and Marketing Manager for the Karena Group based in Holland.
Following this, Daniel joined The International Hotel, part of the Britannia Group before moving to Grand Heritage in 1996 as Operations Director which entailed overseeing the revenue for 140 hotels around the world.
In 2005, Daniel established his own consultancy company specialising in improving hotels' visibility and revenue from electronic distribution systems to include the GDS and IDS.
Daniel joined HotelREZ in July 2006 as a member of the executive team, overseeing the company's Strategic Accounts and Demand Generation departments.
He also has a Diploma in Marketing and is a member of the Institute of Marketing, HCIMA and SKAL.
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Wayne O'Dell
Executive Director - HR & LegalAfter graduating from the University Of Wales with a degree in Tourism, Finance and International Law, Wayne started his career in Tour Operations, joining the Aspro Travel Group, before progressing to manage and lead the customer service team and group, involving Aspro Holidays and Inter European Airways.
Wayne has extensive hospitality experience, having worked for leading global organisations including Thomson (TUI), Utell International, which entailed managing Operations for Northern Europe, American Express and RCI, Cork, Ireland as Director of Travel Operations.
Wayne joined HotelREZ in 2004, as a member of the executive team, overseeing responsibility for all Business Partners. He is currently based in London.
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Sharon Wimborne
Executive Director - eCommerce, IT & Global MarketingAfter graduating from Leeds Metropolitan University with a degree in European Languages and Business, Sharon started her career in marketing hospitality industry events, at Reed Exhibition Companies. After several positions with Reed, Sharon joined a digital marketing agency before moving to Pegasus Solutions in 2004, where she held roles in the product development team, before becoming eCommerce Director.
At Pegasus Solutions Sharon was responsible for their consumer website as well as the online marketing for Utell Hotels and Resorts.
Sharon joined the HotelREZ team in December 2009 as Executive Director, eCommerce, IT & Global Marketing and is based in Hong Kong.
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Fulvia Gaiazzi
Executive Director - Business DevelopmentFulvia started her career in Tourism in 1981 working as a Tour Guide, for American tourists visiting Italy before transferring to Steigenberger Reservations Service (SRS), at a time when the first SRS hotels were opening in Milan.
Following this, she proceeded to join numerous independent hotels in Milan, covering a variety of roles from Front Office and later to Assistant Management.
Fulvia moved to Utell International in 1997 as European Sales Director before joining HotelREZ in 2004 as Executive Director for Operations and Support.
She also has additional teaching experience, previously teaching Tourism and GDS Electronic Distribution at college level prior to joining HotelREZ.
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Yvonne Cobb
Financial ControllerYvonne joined HotelREZ in September 2008, as Financial Controller and is now responsible for overseeing the finances of the Company working directly with the Board of Directors and management team.
Yvonne graduated in accounting and management and has over 20 years experience in business which includes running her own accounting consultancy, banking and the charity sector.
She is presently project managing and implementing the Travel Agent commission processing service for HotelREZ and is based in the Nottinghamshire Office.
