Love them or hate them, let’s face it, the reality is travellers love using OTAs (online travel agencies). And why wouldn’t they? OTAs represent a one-stop-shop where usually ultra-competitive deals can be found, and the user-experience is second to none, offering consumers with a secure, straightforward booking process across a wide range of devices (from desktop to smartphones, tablets or mobile apps). HotelREZ points out some of the opportunities that small and independent hotels should explore when handling OTAs.
There are many reasons as to why online bookers are drawn to OTAs, but the most important of them all is they are everywhere! Unlike most independent and small hotels’ websites, OTAs are extremely easy to find in the world wide web – a well known fact are the colossal amounts of spent advertising from the likes of Priceline (owner of the very popular Booking.com) and Expedia.
So why shouldn’t hoteliers, particularly the smaller independent properties, take advantage of these compelling strengths? Although some OTAs will undoubtedly charge you for high commissions (usually from 15% up to 25% or more), they can still make a positive contribution by bringing substantial volume and revenues year on year. Here are HotelREZ’s top 5 golden rules every hotelier should live by when handling OTAs.
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HotelREZ Hotels & Resorts is a hotel representation company providing distribution, sales and marketing consultancy and technology to independent hotels and small chains. We provide properties with GDS representation under our own HO chain code, and help market hotels to thousands of travel and MICE agents and partners worldwide. For more information on joining our portfolio of unique and independent hotels contact our Business Development team today or complete our hotel membership enquiry form.
