HotelREZ Hotels & Resorts has been appointed as preferred GDS distribution partner to US hotel affiliate branding company, Affinity Inn & Resorts.
The partnership between Affinity Inn & Resorts (Affinity) and HotelREZ, will allow Affinity’s members and affiliates to distribute their rates and inventory to over half a million travel agents who use the Global Distribution Systems (GDS), as well as millions more bookers worldwide who use websites that are powered by the GDS. Affinity is a recognised US hotel branding program encompassing national brands Arlington Suites, Carefree Inns and Galleria Hotels & Suites.
Affinity’s members who opt for the GDS channel will bedistributed via HotelREZ’s HO chain code on the GDS. In addition to distribution services, HotelREZ will also help Affinity Inn & Resorts members to set up specific negotiated rates on the GDS and participate in preferred partnership agreements with corporate and consortia bookers.
Ray Sims, VP of Business Development for the Americas at HotelREZ, said:
“We are very excited about our recent partnership with Affinity Inn and Resorts. The GDS is a key channel for independent hotels, especially when it comes to getting additional revenues from corporate and consortia. With HotelREZ independents are able to connect to some of the main international consortia like ABC, BSI, American Express, BCD, CCRA, Carlson Wagonlit, Radius, and Thor; which won’t or can’t work with an individual independent property or small group.”
Dan Sweigert, Managing Partner at Affinity Inn & Resorts, stated:
“We chose HotelREZ as our preferred GDS partner, as we both share a focus on assisting independent hotels. At Affinity we allow independent hotels to join as members or affiliates, rather than franchisees; and this enables properties to take advantage of the national branding benefits, without conceding on their individual identity. Enlisting HotelREZ’s expertise will allow our branded hotels or independent affiliates’ access to the profitable GDS market.”
About Affinity Inn & Resorts
Affinity Inn & Resorts is a hotel affiliate branding program encompassing US national brands Carefree Inns, Arlington Suites and Galleria Hotels & Suites. Affinity Inn allows independent hotels to join as members or affiliates and provides properties with online distribution, reputation management and social media marketing services. Affinity Inn & Resorts affiliates are located across the US with 24 hotels open or under development in Ohio, Michigan, West Virginia, Indiana, North Carolina, South Carolina, Missouri, Texas and Arizona. Affinity is seeking independent hotels or formerly franchised hotels looking for a fair alternative to the typical one-sided franchise agreement.
Want to know what HotelREZ can do for your Hotel?
HotelREZ Hotels & Resorts is a hotel representation company providing distribution, sales and marketing consultancy and technology to independent hotels and small chains. We provide properties with GDS representation under our own HO chain code, and help market hotels to thousands of travel and MICE agents and partners worldwide. For more information on joining our portfolio of unique and independent hotels contact our Business Development team today or complete our hotel membership enquiry form.
