Hotel consortia for distinctive properties grows reservations, room nights and revenue for members as a result of multichannel marketing and website enhancements
London, UK – August 5, 2025 – Best Loved Hotels®, a collection of unique global individual properties, has experienced a 14.3% increase in reservations for its hotel members in the last year.
The consumer-facing soft brand aimed at the leisure individual and travel agency market has also seen significant growth in both room nights and revenue for hotels participating in the consortia programme. Best Loved Hotels® drives engagement and repeat business through proven booking promotions aimed at driving direct business for its members made up of boutique and upscale independent hotels, hotel groups, aparthotels, and apartments.
Best Loved member hotels gain access to high-value bookings and tailored sales and marketing strategies, aimed at reaching elite corporate and leisure travellers worldwide. Members also benefit from high-end leisure partnerships that facilitate growth and enhance visibility.
Further investment in the brand’s central consumer website, www.bestloved.com, has significantly improved booking conversions. This site is a key resource for travellers seeking unique and memorable hotels in sought-after destinations. Enhancements driving traveller engagement include improved map functionality with interactive geo-filters for better search capabilities, and new widgets that provide visibility of custom rates and location information, reducing friction in the booking process. Additionally, featured seasonal and niche offers have increased promotional opportunities for hotels, while blogs incorporating destination storytelling and curated lists have raised the profile of participating hotels.
Best Loved Hotels® continues to expand globally, welcoming new member properties across Austria, Canada, Mexico, the Netherlands, New Zealand, Portugal, and the United Kingdom. One of the most notable additions is The Pig Hotels, a group of eight iconic UK countryside properties known for their style, sustainability and sense of place. Additional member announcements are expected in the coming months.
LJ Lewis, Senior Manager, Global Brands said: “The growth we’re driving for our member properties demonstrates the strength of the Best Loved Hotels® brand, and our commitment to innovation. By investing in our technology and crafting strategies that are creative and relevant, we’re able to elevate the visibility and profitability of the hotels, apartments and aparthotels in our collection.”
Best Loved Hotels® is a brand of HotelREZ Hotels & Resorts. For more information please visit www.bestloved.com
About HotelREZ® Hotels & Resorts
HotelREZ Hotels & Resorts, founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur, is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide.
HotelREZ® is a SaaS enabled service company, providing distribution, web services, booking engines, revenue, sales consultancy and marketing services and support over 2,500 independent hotels, apartments, serviced accommodation and hotel groups in 100 countries, including private label GDS chain code solutions. Customers include StayCity ApartHotels, Dorint Hotels & Resorts, Queensway/Point A Group, Champneys, Exclusive Hotels, Hastings, The Zetter Group, View Hotels Australia, Versace Dubai, and Resident Hotels.
HotelREZ incorporates two hotel consortia: Best Loved Hotels®, a collection of unique global individual properties, with a dedicated GDS programme and consumer facing website, aimed at discerning leisure travellers and agents, World Rainbow Hotels®, the world’s only GDS Enabled LGBTQ+ global hotel consortia, representing more than 1,200 hotels in over 230 destinations. HotelREZ also powers the Elegant Hotel Collection® – a full-service luxury soft brand serving a curated global network of unique and inspiring luxury properties.
For more information, visit www.hotelrez.com
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