eCommerce

A Hacker’s Guide to Hotel Marketing
A Hacker’s Guide to Hotel Marketing 690 360 HotelREZ

For most independent hotels, usually short-staffed, the ways of hotel marketing can be a daunting task. As a hotel manager, you probably lack the time to delve properly into even…

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How to promote your hotel on Google
How to promote your hotel on Google 684 438 HotelREZ

People are dependent on Google for knowledge, whether it’s a Wikipedia article or a just searching for a business or a website and it plays a massive part Google’s travel…

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Hotel Metasearch 101 e-guide

Hotel Metasearch 101 [e-guide]
Hotel Metasearch 101 [e-guide] 690 360 HotelREZ
In our latest e-guide, ‘Hotel Metasearch for Independent Hoteliers’, you can find out how travel metasearch works, who the key players are, and a few basics tips for the metasearch marketing game for hotels. Download the e-guide > Nearly one in two travellers (47%) uses metasearch to compare hotel prices online, according to data collected by ResearchNow between 2013 [...]read more
China leading the way in mobile bookings

How China is leading the way in mobile bookings
How China is leading the way in mobile bookings 690 360 HotelREZ
Early this month, a new report from travel research experts Phocuswright, provided a more detailed overview of how travellers in eight key markets are navigating the evolving consumer travel life cycle. The report covers hot topics such as millennials driving the online travel trend in the so-called BRIC countries (Brazil, Russia, India and China), to the [...]read more
The Marketing power of Pinterest

Getting Started on Pinterest: Free E-book
Getting Started on Pinterest: Free E-book 690 360 HotelREZ

A 10 Step Guide for Hotels Since its creation back in 2010, Pinterest estimates there are over 750 million pins in the ‘travel’ category, covering more than 1.5 million places…

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Online Marketing

10 Online Marketing Tips to Showcase your Hotel
10 Online Marketing Tips to Showcase your Hotel 690 360 HotelREZ

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

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Getting the best from OTAs

Getting the best from OTAs: 5 rules for small and independent hotels
Getting the best from OTAs: 5 rules for small and independent hotels 690 360 HotelREZ
Love them or hate them, let’s face it, the reality is travellers love using OTAs (online travel agencies). And why wouldn't they? OTAs represent a one-stop-shop where usually ultra-competitive deals can be found, and the user-experience is second to none, offering consumers with a secure, straightforward booking process across a wide range of devices (from desktop to smartphones, [...]read more
Google Think Insights Customer Journey to Online Purchase

The breakdown on the Customer Journey to Online Purchase
The breakdown on the Customer Journey to Online Purchase 451 195 HotelREZ
With customer buying behaviour continuously evolving, and the increasing power of social media, mobile and other web-based exchanges, online travel brands are forced to constantly adjust and refine their marketing strategies.  Recently Google Think Insights created an interesting tool meant to shed some light on how the different marketing channels affect today’s online customer along [...]read more
All you need to know about TripConnect

All you need to know about TripConnect
All you need to know about TripConnect 639 360 HotelREZ

TripConnect is a service provided by the giant review site TripAdvisor, which allows independent hotels worldwide to bid directly on the site, thus driving traffic from TripAdvisor to their own booking engines.

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The Marketing power of Pinterest

The Marketing power of Pinterest and how Hotels can harness it [e-Guide]
The Marketing power of Pinterest and how Hotels can harness it [e-Guide] 690 360 HotelREZ

Pinterest is an image-led social media platform, where users connect to each other, as well as their favourite brands, by displaying and swapping images they identify with. Much like the concept of the old pin board, users can create topical boards, and “pin” image content to each board. HotelREZ brings you a Free Guide on getting started on Pinterest for Small and Independent Hotels.

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