For most independent hotels, usually short-staffed, the ways of hotel marketing can be a daunting task. As a hotel manager, you probably lack the time to delve properly into even…
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It’s 2020, and the way people book hotels is becoming more digitalised as travellers today are more technologically savvy than ever before. The most recent statistics suggest that 83% of…
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The last few months of 2019 saw Google change its advertising tactics in an attempt to disrupt the online travel market, making it more expensive for OTA’s and hotels to…
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Digital marketing – we’ve all heard of the term before in one context or another, and it often gets thrown around as a buzzword. The official definition is “digital marketing…
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With an estimated 700,000 hotels and resorts worldwide, differentiating your establishment in the competitive hotel industry can be challenging. Knowing the core group of people that make up your ideal…
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Any hotelier nowadays will tell you that the best bookings are those that come in through the hotel’s own website. Why? Because those bookings don’t incur expenses to third-party channels,…
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There are currently an estimated 700,000 hotels and resorts, offering a total number of 15.5 million rooms, worldwide. That’s a lot of options for consumers to choose from. As the…
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As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years,…
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As a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found…
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RevPAR, also known as revenue per available room, is a key performance metric in the hospitality industry to gauge a hotel’s financial and business performance. Calculated by dividing a hotel’s…
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