Marketing

Why hotel guests love storytelling (and you should too!)

Why Hotel Guests Love Storytelling (And You Should, Too!)
Why Hotel Guests Love Storytelling (And You Should, Too!) 690 360 HotelREZ
Storytelling, as a business strategy, has always existed in hospitality, but it hasn't been until recently that technology and the available marketing tools have allowed businesses to effectively publish and amplify these stories online. Accordingly, many hotel marketing experts seem to suggest that, in 2015, visual storytelling, along with an effective content marketing strategy, should [...]read more
Outlook for 2015: The Year of the Independent Hotelier

Outlook for 2015: The Year of the Independent Hotelier
Outlook for 2015: The Year of the Independent Hotelier 690 360 HotelREZ
By Mark Lewis, Founder and CEO of HotelREZ Hotels & Resorts As is customary in the beginning of every New Year, hundreds of opinion articles and white papers, from hotel marketing trends to hospitality industry forecasts, flood the internet pouring from all angles. This year, the most cited prospects tell us: mobile is here to [...]read more
How To Market To Millennial Travellers

How To Market To Millennial Travellers [e-guide]
How To Market To Millennial Travellers [e-guide] 690 360 HotelREZ
HotelREZ Hotels & Resorts, a leading global hotel representation company, has today launched a guide for independent hoteliers explaining how they can leverage their unique hotel qualities to target the next generation of millennial travellers. A lot has been said about millennial of late. Some well known facts state millennial travellers are tech savvy, they [...]read more
The Marketing power of Pinterest

Getting Started on Pinterest: Free E-book
Getting Started on Pinterest: Free E-book 690 360 HotelREZ

A 10 Step Guide for Hotels Since its creation back in 2010, Pinterest estimates there are over 750 million pins in the ‘travel’ category, covering more than 1.5 million places…

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Aubrey Park

Aubrey Park: Re-branding as a truly independent hotel
Aubrey Park: Re-branding as a truly independent hotel 690 360 HotelREZ
Aubrey Park, a HotelREZ Hotels & Resorts member hotel in Hertfordshire, is re-branding this Monday. With a refreshed logo, new website and online booking engine, the 4 star property is positioning itself as a truly independent hotel. We talked to David Timmis, Managing Director at Aubrey Park, to find out the reasons behind their new [...]read more
HotelREZ Travel Blog

HotelREZ launches new consumer Travel Blog
HotelREZ launches new consumer Travel Blog 610 306 HotelREZ
On the occasion of its 10th anniversary, HotelREZ Hotels & Resorts announces the launch of its new consumer travel blog, aimed at inspiring travellers worldwide. Part of a larger content marketing campaign initiated earlier this year, which included the launch of the company's new online booking website, the HotelREZ Hotels & Resorts travel blog hopes [...]read more
female business travellers

Catering for Female Business Travellers
Catering for Female Business Travellers 690 360 HotelREZ

Earlier this summer, travel intelligence company Skift and digital marketing software company Buuteeq published a new trends report on the rise of female business travellers. HotelREZ Hotels & Resorts breaks down the essentials and explains why hoteliers and travel marketers should start paying serious attention to this emerging segment.

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Online Marketing

10 Online Marketing Tips to Showcase your Hotel
10 Online Marketing Tips to Showcase your Hotel 690 360 HotelREZ

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

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Tourist with mobile

The Importance of Reaching Social Travellers
The Importance of Reaching Social Travellers 690 360 HotelREZ

The results from the latest TripBarometer report focusing on Social Travellers indicate hotel businesses need to start properly leveraging this new social wave.

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Getting the best from OTAs

Getting the best from OTAs: 5 rules for small and independent hotels
Getting the best from OTAs: 5 rules for small and independent hotels 690 360 HotelREZ
Love them or hate them, let’s face it, the reality is travellers love using OTAs (online travel agencies). And why wouldn't they? OTAs represent a one-stop-shop where usually ultra-competitive deals can be found, and the user-experience is second to none, offering consumers with a secure, straightforward booking process across a wide range of devices (from desktop to smartphones, [...]read more
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