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In the HotelREZ Blog you can find all our latest news, as well as articles and tips on online marketing, reputation management, revenue optimization and hotel distribution.
HotelREZ® Appoints Luis Manuel Velarde as Vice President LATAM to Drive Global Expansion 1352 938 HotelREZ

HotelREZ® Appoints Luis Manuel Velarde as Vice President LATAM to Drive Global Expansion

London, UK – July 14, 2025 – HotelREZ® Hotels & Resorts, one of the world’s largest, fastest-growing, and quality-driven hotel representation companies, announces the appointment of Luis Manuel Velarde as Vice President for Latin America (LATAM). This strategic move underscores HotelREZ’ s commitment to global expansion and regional growth. Luis Manuel Velarde will spearhead the rollout…

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Karen McFall & Zukiswa Tuso
HotelREZ appoints two senior executives in ongoing international expansion 1077 714 HotelREZ

HotelREZ appoints two senior executives in ongoing international expansion

London, UK, 01 July 2025 – HotelREZ, one of the world’s leading hotel representation companies, has announced the appointment of two senior executives to lead marketing and drive new business as it continues the expansion of its global footprint. Following its recent market growth and enhanced international presence, together with the diversification of its technology…

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Brown's Central Hotel Lobby
HotelREZ welcomes 86 new hotel members to its global network 1500 1000 HotelREZ

HotelREZ welcomes 86 new hotel members to its global network

London, 24 June 2025 – HotelREZ Hotels and Resorts,  one of the world’s leading and fastest growing hotel representation companies for independent properties, has welcomed an additional 86 new hotels and aparthotels into its network in the past three months. With a 20-year strong track record, this growth highlights continued momentum in the demand for…

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First Hotels franchise joins HotelREZ to boost demand and direct business 1501 809 HotelREZ

First Hotels franchise joins HotelREZ to boost demand and direct business

London, 9 June 2025 – First Hotels franchise has joined HotelREZ to drive strategic growth, supporting regional expansion for direct, GDS, and corporate business with enhanced international visibility. Extending its partnership with the world’s leading and fastest growing hotel representation company, the Scandinavian-based hotel group has added a further 20 properties to the HotelREZ roster.…

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Is your hotel booking engine costing you guests? 2048 1365 HotelREZ

Is your hotel booking engine costing you guests?

There is a certain pride you can feel when you walk into an independent hotel that has been built with care. The kind where every corner has a story, every detail has been chosen and every guest is made to feel part of something personal. That was exactly the feeling I had when I first…

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Dubai, Dubai Marina, Jumeirah, Expo 2020 Dubai, Skyscraper, Cityscape
HotelREZ continues double-digit growth 1800 1201 HotelREZ

HotelREZ continues double-digit growth

London, UK – 17 March 2025 HotelREZ Hotels & Resorts, one of the world’s leading hotel representation companies, has continued its double-digit growth in the past 12-months. With more than 2,500 independent hotels, aparthotels and hotel groups across 100 countries, HotelREZ Hotels & Resorts has expanded its customer base in the UK, North America, Middle…

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Edgbaston-House Rest Group HotelREZ
HotelREZ adds 100 independent hotels 960 643 HotelREZ

HotelREZ adds 100 independent hotels

London, 10 March 2025 – HotelREZ, one of the world’s leading and fastest growing hotel representation companies, adds a further 100 independent hotels and aparthotels to its portfolio, as the demand for strategic distribution and direct booking solutions accelerates. New additions to the HotelREZ membership include the Galgorm Collection, Classik Hotel Collection, Harte & Garter, Key…

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The bookings came flooding in”: Sarova Hotels’ Niche Marketing Programme with HotelREZ 1800 1080 HotelREZ

The bookings came flooding in”: Sarova Hotels’ Niche Marketing Programme with HotelREZ

“The bookings came flooding in”: Sarova Hotels’ Niche Marketing Programme with HotelREZ Sarova Hotels captured new business and gained extra revenue after joining a HotelREZ niche marketing programme. Key results: Revenue: +16.3% Room nights: +17.5% Bookings: +11.3% Sarova Hotels and HotelREZ Hotels & Resorts have been working together since 2020. After reaping the benefits of…

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Green King & HotelREZ case study
HotelREZ Helps Greene King Hit Record Corporate Travel Numbers 1069 639 HotelREZ

HotelREZ Helps Greene King Hit Record Corporate Travel Numbers

HotelREZ Helps Greene King Hit Record Corporate Travel Numbers The pub giant’s hotel business has successfully navigated changing demand in corporate travel, thanks to its GDS presence and focus on agent relationships. Key results Grew GDS business by 30% Corporate travel in 2023 increasing pre-Covid revenue 2023 was the strongest commercial results ever for corporate…

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Why Every Independent Hotel Needs a Channel Manager to Stay Competitive
Why Every Independent Hotel Needs a Channel Manager to Stay Competitive 1077 714 HotelREZ

Why Every Independent Hotel Needs a Channel Manager to Stay Competitive

The hospitality industry is more competitive than ever, and independent hotels must embrace the latest technology to maximise their bookings and revenue. A channel manager streamlines online distribution, prevents overbookings, and ensures rate parity across all platforms. In this blog, we’ll explore why a channel manager is essential for independent hotels and how HotelREZ’s ChannelREZ…

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