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In the HotelREZ Blog you can find all our latest news, as well as articles and tips on online marketing, reputation management, revenue optimization and hotel distribution.
Karen McFall & Zukiswa Tuso
HotelREZ appoints two senior executives in ongoing international expansion 1077 714 HotelREZ

HotelREZ appoints two senior executives in ongoing international expansion

London, UK, 01 July 2025 – HotelREZ, one of the world’s leading hotel representation companies, has announced the appointment of two senior executives to lead marketing and drive new business as it continues the expansion of its global footprint. Following its recent market growth and enhanced international presence, together with the diversification of its technology…

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Brown's Central Hotel Lobby
HotelREZ welcomes 86 new hotel members to its global network 1500 1000 HotelREZ

HotelREZ welcomes 86 new hotel members to its global network

London, 24 June 2025 – HotelREZ Hotels and Resorts,  one of the world’s leading and fastest growing hotel representation companies for independent properties, has welcomed an additional 86 new hotels and aparthotels into its network in the past three months. With a 20-year strong track record, this growth highlights continued momentum in the demand for…

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First Hotels franchise joins HotelREZ to boost demand and direct business 1501 809 HotelREZ

First Hotels franchise joins HotelREZ to boost demand and direct business

London, 9 June 2025 – First Hotels franchise has joined HotelREZ to drive strategic growth, supporting regional expansion for direct, GDS, and corporate business with enhanced international visibility. Extending its partnership with the world’s leading and fastest growing hotel representation company, the Scandinavian-based hotel group has added a further 20 properties to the HotelREZ roster.…

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Choosing the right GDS partner and what matters most 1500 844 HotelREZ

Choosing the right GDS partner and what matters most

In today’s market, distribution decisions are board-level decisions and for independent hotels and small groups, the Global Distribution System (GDS) is no longer just a technical connection, it’s a business-critical channel that drives measurable bookings, strengthens visibility and opens doors to new revenue streams. Yet too often, hotels find themselves tied to GDS providers that…

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iStock-1395596802-booking-engine
What is a booking engine and why it matters for your hotel? 1500 1000 HotelREZ

What is a booking engine and why it matters for your hotel?

A booking engine is your frontline digital salesperson, the tool that connects your website visitors directly to your hotel’s real-time inventory, rates and policies. It turns lookers into bookers, cuts out third-party commission costs and gives you full control over guest experience and revenue. Why your direct booking channel is mission-critical? Your direct booking channel…

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How EEAT and Generative AI are reshaping hotel visibility 1400 933 HotelREZ

How EEAT and Generative AI are reshaping hotel visibility

Artificial intelligence is rapidly changing how travellers discover and book hotels. Instead of relying on traditional search, people are turning to AI assistants and conversational platforms that surface recommendations instantly. For independents, this means competing not just with OTAs and global chains, but also with algorithms that decide what gets seen. Hoteliers who partnered with…

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Is your hotel booking engine costing you guests? 2048 1365 HotelREZ

Is your hotel booking engine costing you guests?

There is a certain pride you can feel when you walk into an independent hotel that has been built with care. The kind where every corner has a story, every detail has been chosen and every guest is made to feel part of something personal. That was exactly the feeling I had when I first…

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Dubai, Dubai Marina, Jumeirah, Expo 2020 Dubai, Skyscraper, Cityscape
HotelREZ continues double-digit growth 1800 1201 HotelREZ

HotelREZ continues double-digit growth

London, UK – 17 March 2025 HotelREZ Hotels & Resorts, one of the world’s leading hotel representation companies, has continued its double-digit growth in the past 12-months. With more than 2,500 independent hotels, aparthotels and hotel groups across 100 countries, HotelREZ Hotels & Resorts has expanded its customer base in the UK, North America, Middle…

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Edgbaston-House Rest Group HotelREZ
HotelREZ adds 100 independent hotels 960 643 HotelREZ

HotelREZ adds 100 independent hotels

London, 10 March 2025 – HotelREZ, one of the world’s leading and fastest growing hotel representation companies, adds a further 100 independent hotels and aparthotels to its portfolio, as the demand for strategic distribution and direct booking solutions accelerates. New additions to the HotelREZ membership include the Galgorm Collection, Classik Hotel Collection, Harte & Garter, Key…

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sarova-hotelrez-case-study
The bookings came flooding in”: Sarova Hotels’ Niche Marketing Programme with HotelREZ 1800 1080 HotelREZ

The bookings came flooding in”: Sarova Hotels’ Niche Marketing Programme with HotelREZ

Sarova Hotels captured new business and gained extra revenue after joining a HotelREZ niche marketing programme. Key results: Revenue: +16.3% Room nights: +17.5% Bookings: +11.3% Sarova Hotels and HotelREZ Hotels & Resorts have been working together since 2020. After reaping the benefits of partnering with us for our services on the Global Distribution Systems (GDS),…

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