Welcome to our Blog

In the HotelREZ Blog you can find all our latest news, as well as articles and tips on online marketing, reputation management, revenue optimization and hotel distribution.
The BIG Business of Golf Tourism
The BIG Business of Golf Tourism 690 360 HotelREZ

The BIG Business of Golf Tourism
Worldwide golf holiday sales by golf tour operators have grown by more than 20% over the past two years, according to IAGTO, the global trade organisation of the golf tourism industry. Earlier this year, IAGTO’s Chief Executive Peter Walton summed up the most recent trends for Golf Tourism: “Not only has the cumulative growth in [...]read more
Are Hotel Reservation Call Centres a thing of the Past?
Are Hotel Reservation Call Centres a Thing of the Past? 690 360 HotelREZ

Are Hotel Reservation Call Centres a Thing of the Past?
Fact: Online reservations are the backbone of hotel revenue these days and Internet Booking Engines (IBE) are this century’s key innovation for any hospitality business. But where does that leave the good old reservation centre (CRO)? Are voice reservations still capable of driving worthwhile revenues? And if so, is your hotel handling these enquiries effectively? [...]read more
female business travellers
Catering for Female Business Travellers 690 360 HotelREZ

Catering for Female Business Travellers

Earlier this summer, travel intelligence company Skift and digital marketing software company Buuteeq published a new trends report on the rise of female business travellers. HotelREZ Hotels & Resorts breaks down the essentials and explains why hoteliers and travel marketers should start paying serious attention to this emerging segment.

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Online Marketing
10 Online Marketing Tips to Showcase your Hotel 690 360 HotelREZ

10 Online Marketing Tips to Showcase your Hotel

With the rise of the internet, social media and now mobile, it hardly comes as a surprise that the travel and tourism space is getting increasingly more competitive. Therefore it is of vital importance that independent hotels know how to successfully establish and maintain a competitive advantage on their online marketing efforts.

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Tourist with mobile
The Importance of Reaching Social Travellers 690 360 HotelREZ

The Importance of Reaching Social Travellers

The results from the latest TripBarometer report focusing on Social Travellers indicate hotel businesses need to start properly leveraging this new social wave.

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Spa
News: Matfen Hall Upgrades Leisure Facilities 690 360 HotelREZ

News: Matfen Hall Upgrades Leisure Facilities
HotelREZ Hotels & Resorts member Matfen Hall just recently finished a full refurbishment and upgrade to its leisure facilities. With this upgrade guests to the Newcastle property can expect a completely new Spa journey including: Aromatherapy Room Similar to a steam room, tiled and single-tier seating heated to around 38°C, with mood lighting and infused [...]read more
Boost Creativity
Guest Post: Boost Creativity in your Next Meeting 690 360 HotelREZ

Guest Post: Boost Creativity in your Next Meeting
HotelREZ Hotels & Resorts member the Sundial Group proposes simple ways businesses can use to boost creativity at their staff meetings. Every business in the UK is looking for ways to get ahead and retain their advantage, and very often, the key lies in training and development for employees. Meetings play an integral role in [...]read more
Getting the best from OTAs
Getting the best from OTAs: 5 rules for small and independent hotels 690 360 HotelREZ

Getting the best from OTAs: 5 rules for small and independent hotels
Love them or hate them, let’s face it, the reality is travellers love using OTAs (online travel agencies). And why wouldn't they? OTAs represent a one-stop-shop where usually ultra-competitive deals can be found, and the user-experience is second to none, offering consumers with a secure, straightforward booking process across a wide range of devices (from desktop to smartphones, [...]read more
Tour de France
News: Foxhills launches new Cycling Package inspired by Tour de France 690 360 HotelREZ

News: Foxhills launches new Cycling Package inspired by Tour de France
Cyclists inspired by the upcoming Tour de France can follow in the tyre tracks of Team GB’s 2012 Olympic champions, with a new cycling package at the beautiful Foxhills resort in Surrey, a HotelREZ Hotels & Resorts member hotel. The 400-acre privately-owned resort near Woking is where Bradley Wiggins and the rest of Britain’s cycling [...]read more
Google Think Insights Customer Journey to Online Purchase
The breakdown on the Customer Journey to Online Purchase 451 195 HotelREZ

The breakdown on the Customer Journey to Online Purchase
With customer buying behaviour continuously evolving, and the increasing power of social media, mobile and other web-based exchanges, online travel brands are forced to constantly adjust and refine their marketing strategies.  Recently Google Think Insights created an interesting tool meant to shed some light on how the different marketing channels affect today’s online customer along [...]read more
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