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In the HotelREZ Blog you can find all our latest news, as well as articles and tips on online marketing, reputation management, revenue optimization and hotel distribution.
How can hotels optimise their presence on Book on Google? 1880 1255 HotelREZ

How can hotels optimise their presence on Book on Google?

It’s 2020, and the way people book hotels is becoming more digitalised as travellers today are more technologically savvy than ever before. The most recent statistics suggest that 83% of US adults now prefer to book their travel online, while online digital travel sales were worth a massive US$755 billion worldwide in 2019.  It comes…

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Is your hotel website 2020 ready? 1050 700 HotelREZ

Is your hotel website 2020 ready?

The last few months of 2019 saw Google change its advertising tactics in an attempt to disrupt the online travel market, making it more expensive for OTA’s and hotels to attract bookers.  As a result, hotel owners have started shifting their focus towards other distribution channels to drive bookings. (Have a read of How rising…

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How rising OTA and Google ad costs are changing hotel distribution strategies in 2020 1880 1250 HotelREZ

How rising OTA and Google ad costs are changing hotel distribution strategies in 2020

Currently, 96% of people travelling for leisure purposes start their travel planning with an online search. Over the past years, showing up high up in those searches has become a priority, and Google is a popular distribution channel for hotels.  As a result, both hotels and OTAs have been bidding money to show up for…

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How to find the best hotel for your corporate meetings and conferences 750 500 HotelREZ

How to find the best hotel for your corporate meetings and conferences

The MICE market, short for meetings, incentives, conferences and exhibitions, is growing at a rapid pace, with an ever-increasing number of corporates looking to hotel venues for meeting room bookings. It’s no surprise then that the industry is projected to reach US$1.4 billion by 2025. But despite the growth in the market, corporates and event…

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HotelREZ Hotels & Resorts announces new partnership with Softbooker Technologies/Reservit 842 510 HotelREZ

HotelREZ Hotels & Resorts announces new partnership with Softbooker Technologies/Reservit

HotelREZ Hotels and Resorts, one of the world’s leading hotel representation, sales, marketing and distribution providers, today announces a new business partnership regarding GDS distribution with Softbooker Technologies, the exclusive distributor of Reservit solution in Canada.  As a global operator with its headquarters in the UK, HotelREZ Hotels and Resorts offers distribution, revenue, sales and…

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How technology is transforming the hotel guest experience in 2020 1050 700 HotelREZ

How technology is transforming the hotel guest experience in 2020

From a guest’s first touchpoint with front desk staff to their post-stay customer service experience, ensuring the guest journey is immaculate is crucial for any hotel. After all, if you wouldn’t be able to meet your customers’ expectations, you would go out of business pretty quickly.  But what about hotel guest expectations when it comes…

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Global travel trends 2020: the drivers of change in the hospitality industry 2560 1707 HotelREZ

Global travel trends 2020: the drivers of change in the hospitality industry

It’s almost 2020, and as we prepare to enter not just a new year but a new decade as well, it’s important to take a step back and analyse how current world affairs will affect the travel industry going forward. This year has seen many global changes: from an increase in environmental activism and extreme…

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How to adapt your hotel to technology innovations in the corporate travel market 842 510 HotelREZ

How to adapt your hotel to technology innovations in the corporate travel market

Around 60% of hotel bookings are now made online. By 2020, over 50% of all online searches are expected to be done by voice-enabled technology. And nearly 42% of global travellers use their smartphones to plan upcoming trips. It comes as no surprise then that 54% of hotels that participated in a recent Hospitality Technology…

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What is the true value of a corporate traveller? 842 510 HotelREZ

What is the true value of a corporate traveller?

Work travel is growing at a rapid speed, with business travel spend expected to reach $1.7 trillion by 2022. Currently, up to 30% of business travellers (also often known as ‘road warriors’) travel at least once per month. What’s more, according to a recent survey, 75% of respondents said they had extended business trips for…

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How to reduce your distribution costs by attracting more direct and GDS business 842 510 HotelREZ

How to reduce your distribution costs by attracting more direct and GDS business

More than 51% of travellers are currently using online travel agencies (OTAs), such as Expedia, Booking.com and Hotels.com, to book trips. This makes OTAs a popular distribution channel for hotels. Before OTAs, hotels would sell to wholesalers, who in turn would sell the rooms to tour operators. These tour operators would then sell them on…

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