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In the HotelREZ Blog you can find all our latest news, as well as articles and tips on online marketing, reputation management, revenue optimization and hotel distribution.
How to ensure your hotel website is mobile-friendly 842 510 HotelREZ

How to ensure your hotel website is mobile-friendly

As global mobile usage continues to grow, the hospitality industry is seeing an increasing number of hotel bookings coming from smartphones. Mobile bookings grew by 1700% in just four years, and people are now five times more likely to leave a website if it isn’t mobile-friendly. According to recent statistics, OTAs are dominating mobile bookings:…

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3 tips to get more visitors to your hotel website 842 510 HotelREZ

3 tips to get more visitors to your hotel website

As a hotelier, your personal hotel website is your most profitable channel and should be seeing the highest number of hotel bookings. However, a recent Sabre and Phocuswright report found that online travel agencies (OTAs) are the preferred channels when it comes to booking hotel rooms. So how can you drive more direct hotel bookings…

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Four strategies to increase RevPAR throughout the year 1756 1320 HotelREZ

Four strategies to increase RevPAR throughout the year

RevPAR, also known as revenue per available room, is a key performance metric in the hospitality industry to gauge a hotel’s financial and business performance. Calculated by dividing a hotel’s total room revenue by the number of available rooms, RevPAR is a measurement of both average daily room revenue and occupancy rate. Put simply, RevPAR…

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The importance of the Chinese outbound tourism market 1755 1064 HotelREZ

The importance of the Chinese outbound tourism market

With a combined spend of US$288 billion on international travel in 2018 (nearly a quarter of global tourism spend), China is the world’s largest outbound tourism market. Thanks to rising Chinese incomes and friendlier visa policies, experts predict Chinese tourists will take 160 million outbound trips by 2020.  In 2012, China relaxed its regulations to…

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Google Hotel Ads: How to set up and manage effective campaigns 1755 1064 HotelREZ

Google Hotel Ads: How to set up and manage effective campaigns

Millions of travellers worldwide search for hotels on Google everyday. In fact, 75% of potential bookers will research your hotel online before booking, and 94% will switch between devices as they plan or book a trip. Ensuring your hotel can easily be found online on both desktop and mobile is thus crucial to increase online…

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Celebrating its 15th anniversary, HotelREZ continues to outperform the market 1564 1126 HotelREZ

Celebrating its 15th anniversary, HotelREZ continues to outperform the market

HotelREZ, one of the world’s leading hotel representation, sales, marketing and distribution providers celebrates its 15th anniversary announcing a 33 per cent annual growth, some 23 per cent ahead of the GDS market, which is growing at seven per cent YOY in 2019. HotelREZ’s ability to outpace the market is a testament to its close…

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The importance of RFPs to increase corporate GDS business 1755 1063 HotelREZ

The importance of RFPs to increase corporate GDS business

The GDS, or Global Distribution System, helps generate billions of dollars in global travel sales every year. Independent travel agents, online agents and travel agencies all use a GDS to search for the best available travel and accommodation rates for their clients. Being represented in the GDS with a specific chain code, such as our…

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Hotel technology provider vs hotel representation company infographic
What is the difference between a hotel technology provider and a hotel representation company? 2350 1382 HotelREZ

What is the difference between a hotel technology provider and a hotel representation company?

When it comes to choosing solution providers for your hotel, it’s important to understand how they differ from one another. This is particularly the case when deciding between a hotel technology provider, and a hotel representation company. It’s easy to confuse the two – at first glance, they may seem similar. But if you dig…

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How to choose the best booking engine in the marketplace 1592 984 HotelREZ

How to choose the best booking engine in the marketplace

As any successful accommodation provider will be able to tell you, your hotel’s website should be your most profitable channel, and should be seeing the highest amount of bookings. What better way to increase your website conversion rate than by ensuring you have the best booking engine on your site? By incorporating a booking engine…

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Dorint Hotels & Resorts extends its partnership with HotelREZ™ after 60 successful years in the hospitality industry 1280 853 HotelREZ

Dorint Hotels & Resorts extends its partnership with HotelREZ™ after 60 successful years in the hospitality industry

Leading hotel representation, sales, marketing and distribution provider HotelREZ deepens its successful two year partnership with leading hospitality business Dorint Hotels & Resorts, based in Germany, hosting their private-label chain code, DO, for Dorint on the Global Distribution System (GDS). HotelREZ has supplied full service GDS representation, REZbooker Booking Engine together with a fully interfaced…

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