People are dependent on Google for knowledge, whether it’s a Wikipedia article or a just searching for a business or a website and it plays a massive part Google’s travel search products are now very compelling for consumers.
As travel restrictions have begun to loosen around the world, hotels should take as much advantage of digital platforms as possible.
Travellers today are more technologically savvy than ever before, and hotels can boost booking numbers if they utilise digital promotional channels in the right way.
As a result, Google has started expanding its presence in the online travel market. There’s no denying that Google already dominates online search, so now they want a bigger slice of the pie when it comes to hotel bookings.
Ensuring your property can easily be found online on Google is thus very important to increase online hotel bookings.
So what does this all mean for hoteliers? There are a number of ways your hotel can stand out on Google, some of which are free and others which are paid. In this e-book, we’ve carefully explained each option so you can see what best suits your needs.
Download this e-book which gives you insight into all the different ways you can use Google to promote your independent hotel.
And if you need any help or have any questions at all, our contact details are on the last page.
Happy reading!
HotelREZ uses Trellis for its’ digital media activity and delighted to share their details if you need any guidance or services.
Trellis is a Google Partner agency providing digital marketing services for SMEs using the inbound methodology. They help clients identify and target good fit prospects and to then qualify and nurture those prospects into new business. You can learn more at yourtrellis.co.uk