Capture more high value Meetings Incentives Conferences and Events business
Independent hotels with meeting and event space can win more corporate bookings. The challenge is visibility, meaning that if planners do not see you, they do not consider you. Our service supports properties that are commercially minded and responsive.
The market reality
MICE business is competitive and buyers want confidence, clarity and fast answers. As a result many independent hotels are overlooked because they are not present in the channels where decisions are made.
What we do
We give your property a professional commercial presence in the global MICE market. That means our meetings desk operates where planners source, compare and confirm venues.
We support you through:
- Visibility to corporate travel planners and event organisers
- Demand generation to drive midweek and group revenue
- Sales activity and in market representation
- Support on RFP responses and event enquiries
- Advisory input to strengthen your positioning and conversion
What MICE means for hotels
MICE covers every form of professional or business gathering that brings people together for collaboration, reward, or learning:
- Meetings – board sessions, training days, strategic offsites.
- Incentives – reward programmes and experience-led travel for high performers.
- Conferences – large-scale professional gatherings requiring multiple spaces and AV support.
- Events & Exhibitions – product launches, galas, trade fairs, or cultural showcases.
Why MICE matters to independent hotel properties
MICE bookings stabilise revenue. This ensures that they fill midweek and support ADR growth and when managed well, they create repeat business. Because of this, successful hotels do not rely on chance, they rely on systems, sales structure and market presence.
The power of MICE in hospitality in terms of market context
The global MICE industry is projected to surpass USD 1.4 trillion by 2028, fuelled by a resurgence of face-to-face engagement, sustainable travel commitments, and hybrid event models. Corporate and event planners are now prioritising:
How we work with you
Our Meetings Desk connects daily with corporate bookers, including Managing Directors, Marketing and Event Managers, Public Affairs teams and HR leaders, keeping your hotel visible across business, association, charity, and government sectors.
Our approach:
- We review your current market presence and identify gaps
- We align your property to relevant travel and event buyers
- We create direct conversations that lead to qualified enquiries
- We support you through negotiation and confirmation
Marketing your hotel’s MICE business
We actively promote properties to a database of 10, 000 verified professionals responsible for MICE bookings. Our support representation involves demand activity that reaches planners where booking decisions happen.
Our activity includes:
- Targeted email outreach to verified planners and travel managers
- Visibility in the GDS and digital channels
- In person agency visits and industry events to build relationship strength
- Outbound contact designed to generate qualified enquiries
How we work with you
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We audit your current presence and identify gaps
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We align your property to relevant agency and corporate travel buyers
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We drive direct conversations that lead to qualified enquiries
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We support you through negotiation and confirmation
This is partnership, not a listing service.
Our Demand Desk work daily tirelessly with Managing Directors, Marketing Event Managers, Public Affairs and HR Managers, sharing information about our hotels and their meeting and conference facilities. We build lasting relationships with bookers across:
- Corporate organisations
- Trade associations
- Charities
- Government departments
- Educational institutions
Outcomes you can expect
- More visibility to qualified MICE buyers
- Higher conversion rates on group and corporate enquiries
- Stronger midweek occupancy
- A clearer forward pipeline that supports planning decisions
Global reach and corporate opportunities
Through the HotelREZ Global Partner Programme, your property gains access to:
- Corporate RFP management and bidding support
- Preferred Partner events and roadshows
- Travel industry marketing campaigns
- GDS and TMC visibility to 750,000+ bookers worldwide
Global reach and corporate opportunities
Through the HotelREZ Global Partner Programme, your property gains access to:
- Corporate RFP management and bidding support
- Preferred Partner events and roadshows
- Travel industry marketing campaigns
- GDS and TMC visibility to 750,000+ bookers worldwide
Reach New Markets
We can add real and measurable value to your hotel’s business with our comprehensive set of demand generation activities, spanning all market segments. We provide access to agents and preferred partners that wouldn’t or can’t work with 1,000 individual hotels, but will work with one chain which represents them.
Global Preferred Partner Network
Corporate Request for Proposals / RFP
Preferred Partner Events & Road Shows
